AI ADOPTION WHERE THE MARGIN IS, NOT THE INBOX.
A 900-person cleaning company, low-margin and volume-driven, where AI had no obvious place to start. So we didn't start with the inbox. We started with the two jobs that actually carry the margin: tenders and vending, analysed on their own data, with the team trained to run it themselves.
The company had grown fast, its processes hadn't. Two jobs ate the most time and margin. Preparing one tender took an owner two to four days of manual calculation and German free-text answers, a few times a year. The coffee and snack machines were run by hand in a spreadsheet, refilled several times a day with no forecasting. The team was curious about AI, but had no idea where to start on the work that actually matters.
No demo. We worked through their real tender set and vending data first, then ran a three-hour hands-on session for eight people, from owners to the vending manager, on their own work. They left with a repeatable, AI-supported way of doing both jobs: two analysis reports, two dashboards, an eight-step tender playbook with ready-to-use prompts, and a tender bid pre-filled with industry standards, down to the strategic choices only a person should make.
Two expensive, undocumented processes became a repeatable approach the team was trained to run itself, with the person on the strategic call and AI doing the execution around it. Adoption landed where it rarely does first: an operational, low-margin business, on the jobs that make the money rather than the office tasks around them.